Get a Whif of This
Are you a chocoholic? When faced with chocolate do you just want to inhale it? Well now you can, literally. Harvard professor David Edwards has created Le Whif, a “fine chocolate and coffee powder encapsulated in a lipstick-shaped inhaler that’s puffed for a new way of ‘eating by breathing’.”
Apparently, Le Whif was originally conceived as part of an art exhibition and then a prototype was put into production. The product line includes a few flavors of chocolate but could conceivably offer other flavors as well, like coffee.
According to a recent interview with the Boston Herald, Edwards says that he “doesn’t see Le Whif as a gimmick, but rather another step in the evolution of how chocolate is consumed.”
The whole idea of a gimmick is there’s no added value,” he said. “Is Le Whif interesting? Yes. Is it good? Yes. Is it going to replace having a chocolate shake or chocolate bar? No. It’s just a new way of tasting chocolate.”
Le Whif is now available locally at Cardullo’s Gourmet Shoppe in Harvard Square. “It’s an amazing product, and it just fits our store profile,” said Marc Cardullo, the store’s marketing director. “It seems like it would be great for people who are true chocoholics and need their fix and don’t want to sit there and munch on a bar. They can ‘whif.’ ”
Um, okay. I can hear the jokes now: I tried it but I didn’t inhale.
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My name is Angela Eloise and I am a freelance writer. I recently moved to Seattle because I wanted a better home base to support my creative goals. And my shaman told me to. Cloud of Chaos was born from my desire to dance with the absurdity of life, to create a space where I could write and share all of the gorgeous, fun, snarky deliciousness I find spinning around me every day. What does a spinning cloud of chaos have to do with writing? Everything, as it turns out.
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