Word of the Day

 
T Magazine 2-28-10
 

SHOPTIMISTIC / adj. / A newly coined portmanteau of “shop” [archaic] and “optimistic” meaning to keep retail positivism in the face of desperation, e.g., “For Christmas I got nada, but I’m shoptimistic about birthday Prada.”

You gotta have faith.

From the Talk page in today’s T magazine.

Filed under: Bons Mots
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